Last modified 8 years ago
A markup pricing method in which markup is viewed as a percentage by which initial price is set above product cost and is determined by multiplying the cost of each item by a predetermined percentage then adding the result to the product's cost.
Last modified 8 years ago
Computer and information systems that allow nearly anyone in an organization that comes into contact with a customer (e.g., sales force, service force, customer service representatives) to have timely access to necessary customer information.
Last modified 8 years ago
The second category within the Diffusion of Innovation consisting of a sizeable though not large percentage of a market who are primarily characterized as being enthusiastic but practical about new products and often communicate their experiences with the next category (i.e., Early Majority) and in this way serve as Opinion Leaders.
Last modified 8 years ago
A component of the internal influences on consumer buying behavior that represents the sum of all information known by a person.
Last modified 8 years ago
A markup pricing method in which markup is viewed as a percentage of the product's selling price and is determined by dividing the cost of each item by one minus a predetermined percentage.
Last modified 8 years ago
A document issued by a company and intended to gain news media attention or to provide information to other company stakeholders (e.g., customers, investors).
Last modified 8 years ago
Research approach, often dubbed touchy-feely research, that requires researchers to interpret the information gathered, most often without the benefit of statistical support.
Last modified 8 years ago
For some products this level of packaging surrounds the first-level package for the purpose of added protection or to serve as the primary package.
Last modified 8 years ago
In marketing this is web-based technology that allows real-time communication between customers and company personnel through the exchange of text messaging within a web browser.
Last modified 8 years ago
Research approach that is at the heart of scientific research where numbers are used to measure or evaluate variables being studied and enabling the use of statistical analysis to offer potentially more supportable conclusions.