Last modified 8 years ago
A media relations tool used as part of Public Relations that includes information such as company background, key managerial biographies and other supporting materials intended to be useful to members of the news media.
Last modified 8 years ago
Computer and information systems that allow nearly anyone in an organization that comes into contact with a customer (e.g., sales force, service force, customer service representatives) to have timely access to necessary customer information.
Last modified 8 years ago
The second category within the Diffusion of Innovation consisting of a sizeable though not large percentage of a market who are primarily characterized as being enthusiastic but practical about new products and often communicate their experiences with the next category (i.e., Early Majority) and in this way serve as Opinion Leaders.
Last modified 8 years ago
A component of the internal influences on consumer buying behavior that represents the sum of all information known by a person.
Last modified 8 years ago
A markup pricing method in which markup is viewed as a percentage of the product's selling price and is determined by dividing the cost of each item by one minus a predetermined percentage.
Last modified 8 years ago
A document issued by a company and intended to gain news media attention or to provide information to other company stakeholders (e.g., customers, investors).
Last modified 8 years ago
Research approach, often dubbed touchy-feely research, that requires researchers to interpret the information gathered, most often without the benefit of statistical support.
Last modified 8 years ago
For some products this level of packaging surrounds the first-level package for the purpose of added protection or to serve as the primary package.
Last modified 8 years ago
Changes to a company's initial product pricing that are consistently part of the marketer's pricing program and not adjustments that only arise as part of special promotions and include Quantity Discounts, Trade Allowances, Geographic Pricing and Special Segment Discounts.
Last modified 8 years ago
A component of the external influences on consumer buying behavior that represents the behavior, beliefs and way people act learned through interaction and observation of other members of society.