Last modified 8 years ago
A form of standard price adjustment offering buyers an incentive of lower per-unit pricing when more products are purchased.
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Retailers selling to customers through physical retail outlets.
Last modified 8 years ago
Retail format represented by a small service-oriented outlet carrying very specialized and often high-end, high priced merchandise.
Last modified 8 years ago
Refers to conditions that describe the effect a change in a product's price may have on the target market's demand for a product and includes conditions that are elastic, inelastic or unitary.
Last modified 8 years ago
In marketing this represents a type of product that consists of tangible items (i.e., can be felt, tasted, heard, smelled or seen) that marketers offer to satisfy the needs of their customers.
Last modified 8 years ago
The fifth category within the Diffusion of Innovation consisting of a sizeable though not large percentage of a market who are primarily characterized as being reluctant to accept new products and may only do so if they have no other choice.
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A target marketing strategy that assumes all customers in a large market seek the same benefits and, consequently, a marketer appeals to this market with a single marketing strategy including a single product.
Last modified 8 years ago
A category within personal selling that includes salespeople who actively engage in obtaining orders from customers and includes sub-categories of New Business Development and Account Management.
Last modified 8 years ago
A type of business purchase decision that involves routine order placement that often leads to buyers buying the same product and not evaluating other product options or other brands.
Last modified 8 years ago
A group discussion market research technique that encourages creative thinking and group interaction to help stimulate idea generation.