Last modified 8 years ago
Benefits customers receive that are directly associated with the materials, design and production decisions of the consumable product such as ease-of-use, increased speed and cost savings.
Last modified 8 years ago
Stage within the Product Life Cycle which occurs when a product is released to the market and sales begin though often sales start out slow as the market becomes aware of the product.
Last modified 8 years ago
A formal plan presented by researchers to clients that offers critical information outlining how research objectives and how research will be conducted.
Last modified 8 years ago
A target marketing strategy that uses a single marketing strategy to appeal to one or more small sub-segments within a larger market segment.
Last modified 8 years ago
A component of the external influences on consumer buying behavior that represents the circumstances, such as environment, emotional state or time pressure, a person is experiencing when faced with a purchase decision.
Last modified 8 years ago
A concept in consumer buying behavior which relates to how much effort a consumer is willing to exert in making a buying decision.
Last modified 8 years ago
Retailers selling to customers through means other than a physical outlet including online, direct marketing and vending.
Last modified 8 years ago
A form of sales promotion, used in both consumer and business markets, in which free merchandise is given-away, though these products are generally not the actual product but have some connection to the actual product (e.g., free coffee cup imprinted with product logo).
Last modified 8 years ago
A form of sales promotion, used in both consumer and business markets, that gives customers the opportunity to experience products, often in small quantities or for a short duration, without purchasing the product.
Last modified 8 years ago
Refers to the influence one party within a channel of distribution has over other channel members which may allow those with power to make demands of others.