Last modified 8 years ago
A concept in consumer buying behavior which relates to how much effort a consumer is willing to exert in making a buying decision.
Last modified 8 years ago
Retailers selling to customers through means other than a physical outlet including online, direct marketing and vending.
Last modified 8 years ago
A type of warehouse that functions with advanced computer and robotics technology to automate storage activity.
Last modified 8 years ago
A type of warehouse that handles storage of products requiring special handling conditions such as refrigeration for perishable products and humidity-controlled environments for delicate products such as flowers.
Last modified 8 years ago
Retail format represented by retailers that confine most of their selling through Internet websites thus providing customers with the convenience of anytime shopping.
Last modified 8 years ago
A category within the products carried classification of retailers that includes retailers who carry a wide range of product lines though the number of different items within a particular product line is generally limited.
Last modified 8 years ago
A customer contact point consisting of standalone, interactive computers offering customers the ability to handle their own service options including gaining product information, making purchases, and reviewing customer account details.
Last modified 8 years ago
A markup pricing method in which markup is viewed as a percentage by which initial price is set above product cost and is determined by multiplying the cost of each item by a predetermined percentage then adding the result to the product's cost.
Last modified 8 years ago
Method of data collection, often associated with Qualitative Research, that watches customers as they perform activities either in a laboratory or in a natural setting (e.g., shopping in a retail store, using products at home).
Last modified 8 years ago
A media relations tool used as part of Public Relations that includes information such as company background, key managerial biographies and other supporting materials intended to be useful to members of the news media.