Last modified 8 years ago
Used in marketing for market segmentation, this variable describes and groups customers by combining psychological characteristics (e.g., personality, attitude, lifestyle) with demographic characteristics (e.g., age, gender, income level).
Last modified 8 years ago
A distribution channel function where organizations sell products directly to the final consumer for their own personal use.
Last modified 8 years ago
A form of trade sales promotion offering channel partners short-term price breaks or other guarantees (e.g., buy back unsold product) for stocking product and, in many cases, for agreeing to promote the product such as placing product in a specific store location (i.e., display allowance) or highlighting the product in company-produced promotions (i.e., advertising allowance).
Last modified 8 years ago
A component of the Total Product offered by the marketer, these represent the key benefits offered by a product itself or through other aspects of using the product.
Last modified 8 years ago
A direct distribution system where customers place orders either through information gained from non-personal contact with the marketer (e.g., marketer's website or print catalog) or through personal communication with a company representative who is not a salesperson (e.g., placing order by telephone).
Last modified 8 years ago
An important component in determining the cost of a product, these represent costs the marketing organization incurs for a product regardless of level of production or sales.
Last modified 8 years ago
Refers to market conditions where a certain percentage change (positive or negative) in the price of a product results in a smaller and opposite percentage change in demand (i.e., purchases) of the product.
Last modified 8 years ago
A key element of a target marketing strategy in which large markets, where customers possess different characteristics, is divided into smaller market segments in which customers are grouped by characteristic shared by others in the segment.
Last modified 8 years ago
Wholesale format represented by distributors that require buyers visit the wholesaler's facility, physically select their order, pay in cash (i.e., credit purchases not permitted), and then handle their own delivery (i.e., carry).