Last modified 8 years ago
A sub-category of the order getter sales classification in which salespeople are responsible for all aspects of building customer relationships from initial sale through to follow-up account servicing.
Last modified 8 years ago
Wholesale format represented by a distributor that brings together and manages many independent retailers within a contractual arrangement.
Last modified 8 years ago
A concept that explains how information and acceptance of new products spread through a market.
Last modified 8 years ago
A growing trend for using computer technology to deliver media programming and information, thus allowing media from one type of outlet (e.g., newspaper) to take advantage of features and benefits offered through other media outlets (e.g., Internet).
Last modified 8 years ago
Characteristics of a product that offer functional and/or psychological benefits to a customer.
Last modified 8 years ago
Companies that function as intermediaries in the research market by acquiring access to information, such as research reports, from producers of the research (e.g., market research companies) and then selling this information to those seeking research (e.g., marketer developing a new product).
Last modified 8 years ago
Retail format represented by a small, individually or family owned and operated outlet that generally services a local community often with a high level of service but relatively small product selection.
Last modified 8 years ago
The general name give to the four major methods marketers have for promoting their products that include advertising, sales promotion, personal selling and public relations.
Last modified 8 years ago
A business classification that includes resellers who, in general, obtain products from suppliers in order to sell to the final consumer.
Last modified 8 years ago
Retail format represented by general merchandise retailers that offer very limited product selection and relatively high prices but offer easy purchase experience through accessible store locations, small store size for quick shopping and fast checkout.