Last modified 8 years ago
A component of the Total Product offered by the marketer, these represent the key benefits offered by a product itself or through other aspects of using the product.
Last modified 8 years ago
Benefits a customer perceives to receive (e.g., status within a group, risk reduction) when using a product though these are often difficult to measure and may vary by customer.
Last modified 8 years ago
Benefits customers receive that are directly associated with the materials, design and production decisions of the consumable product such as ease-of-use, increased speed and cost savings.