Last modified 8 years ago
A type of advertising run by not-for-profit organizations that concern issues viewed as for the "greater good" of society and, in many cases, delivered free-of-charge through media outlets.
Last modified 8 years ago
Wholesale format represented by distributors that are assigned and manage space (i.e., racks) within retail stores including managing inventory, setting price and developing promotions.
Last modified 8 years ago
Activities used by the marketer to support the purchaser's experience with a product such as training, repair and complaint resolution.