Last modified 10 years ago
The package containing the purchased product the final customer receives in exchange for payment.
Last modified 10 years ago
Consists of those who have formerly had relations with the marketing organization, typically through a previous purchase, but have not purchased from the marketer within a certain timeframe.
Last modified 10 years ago
Those who have yet to purchase but possess what the marketer believes are the requirements to eventually become a customer.
Last modified 10 years ago
A strategic approach whose goal is to get everyone in an organization, not just the marketer, to recognize the importance of customers.
Last modified 10 years ago
A person or organization that a marketer believes will benefit from the products offered by the marketer's organization and includes Existing Customers, Former Customers and Potential Customers.
Last modified 10 years ago
Those who hold the potential to undertake activities offering long-term value to an organization that not only includes purchasing products but also providing additional support for the marketer (e.g., offer feedback, act as word-of-mouth advertisers)
Last modified 10 years ago
The different methods a customer uses to communicate with a company such as in-person, by telephone, over the Internet, etc.
Last modified 10 years ago
Activities used by the marketer to support the purchaser's experience with a product such as training, repair and complaint resolution.
Last modified 10 years ago
Those who have purchased or otherwise used an organization's goods or services, typically within a designated period of time.