Last modified 8 years ago
The package containing the purchased product the final customer receives in exchange for payment.
Last modified 8 years ago
Consists of those who have formerly had relations with the marketing organization, typically through a previous purchase, but have not purchased from the marketer within a certain timeframe.
Last modified 8 years ago
Those who have yet to purchase but possess what the marketer believes are the requirements to eventually become a customer.
Last modified 8 years ago
A strategic approach whose goal is to get everyone in an organization, not just the marketer, to recognize the importance of customers.
Last modified 8 years ago
A person or organization that a marketer believes will benefit from the products offered by the marketer's organization and includes Existing Customers, Former Customers and Potential Customers.
Last modified 8 years ago
Those who hold the potential to undertake activities offering long-term value to an organization that not only includes purchasing products but also providing additional support for the marketer (e.g., offer feedback, act as word-of-mouth advertisers)
Last modified 8 years ago
The different methods a customer uses to communicate with a company such as in-person, by telephone, over the Internet, etc.
Last modified 8 years ago
Activities used by the marketer to support the purchaser's experience with a product such as training, repair and complaint resolution.
Last modified 8 years ago
Those who have purchased or otherwise used an organization's goods or services, typically within a designated period of time.