Last modified by eMDPlugins - 3 years ago
Method of data collection often associated with Quantitative Research, where the behavior of customers is monitored as they engage in regular purchase or information gathering activities in either an online or offline setting.
Last modified by eMDPlugins - 3 years ago
A type of account management selling where salespeople sell products to be used by a business and do so with the intention of being involved in additional transactions as the relationship between the buyer and seller grows.
Last modified by eMDPlugins - 3 years ago
Retail format represented by general merchandise retailers that offer very limited product selection and relatively high prices but offer easy purchase experience through accessible store locations, small store size for quick shopping and fast checkout.
Last modified by eMDPlugins - 3 years ago
A smaller part of a larger market consisting of customers grouped (i.e., segmented) by characteristic shared by others in their group.
Last modified by eMDPlugins - 3 years ago
A component of the internal influences on consumer buying behavior that represents the strength of a persons desire to achieve a certain outcome.
Last modified by eMDPlugins - 3 years ago
5 based on 1 reviews
A type of dependent channel arrangement where a single channel member, such as a leading brand manufacturer or large retailer, has achieved a significant power position and dominates the decisions that occur within the channel.
Last modified by eMDPlugins - 3 years ago
Method of data collection, often associated with Qualitative Research, that allows researchers to talk one-on-one with a respondent thus providing the opportunity to dig deeper and find out additional details that may not be available through other methods.
Last modified by eMDPlugins - 3 years ago
A form of contractual dependent channel arrangement where retailers work together to manage channel relationships.
Last modified by eMDPlugins - 3 years ago
5 based on 1 reviews
A distribution channel function where organizations sell products directly to the final consumer for their own personal use.
Last modified by eMDPlugins - 3 years ago
Consists of those within an organization that impact purchase decisions and includes those serving in the roles of buyer, decider, influencer, user, initiator and gatekeeper.