Last modified by eMDPlugins - 3 years ago
Method of data collection, often associated with Qualitative Research, that allows researchers to talk one-on-one with a respondent thus providing the opportunity to dig deeper and find out additional details that may not be available through other methods.
Last modified by eMDPlugins - 3 years ago
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A type of dependent channel arrangement where a single channel member, such as a leading brand manufacturer or large retailer, has achieved a significant power position and dominates the decisions that occur within the channel.
Last modified by eMDPlugins - 3 years ago
A form of contractual dependent channel arrangement where retailers work together to manage channel relationships.
Last modified by eMDPlugins - 3 years ago
Method of data collection often associated with Quantitative Research, where the behavior of customers is monitored as they engage in regular purchase or information gathering activities in either an online or offline setting.
Last modified by eMDPlugins - 3 years ago
Wholesale format represented by distributors, carrying either broad or narrow product lines, that primarily distribute to business customers (i.e., businesses use the product) rather than selling to other resellers (i.e., those would resell what is purchased).
Last modified by eMDPlugins - 3 years ago
A type of account management selling where salespeople sell products to be used by a business and do so with the intention of being involved in additional transactions as the relationship between the buyer and seller grows.
Last modified by eMDPlugins - 3 years ago
Retail format represented by general merchandise retailers that offer very limited product selection and relatively high prices but offer easy purchase experience through accessible store locations, small store size for quick shopping and fast checkout.
Last modified by eMDPlugins - 3 years ago
A smaller part of a larger market consisting of customers grouped (i.e., segmented) by characteristic shared by others in their group.
Last modified by eMDPlugins - 3 years ago
The price set by a consumer products manufacturer suggesting a price level for a product at the retail level, though depending on the demand for the product such pricing may be adjusted (mostly lower) by the marketer and others in the channel of distributions.
Last modified by eMDPlugins - 3 years ago
Used in marketing for market segmentation, this variable describes and groups customers by combining psychological characteristics (e.g., personality, attitude, lifestyle) with demographic characteristics (e.g., age, gender, income level).