Last modified by MammaMia - 4 years ago
The collection of resellers such as retailer, wholesalers and industrial distributors, who provide services that assist the marketer in reaching their final customer.
Last modified by MammaMia - 4 years ago
Key component of the marketers toolkit that represents decisions on the strategies and methods needed to select customers who will be the focus of an organizations marketing efforts.
Last modified by MammaMia - 4 years ago
A type of dependent channel arrangement where a legal document obligates members to agree on how distribution occurs including identifying which activities each channel member is permitted to perform or not perform.
Last modified by MammaMia - 4 years ago
Stage within the Product Life Cycle which occurs before a product is introduced to the market and is principally a time for honing the product offering and preparing the market for the product.
Last modified by MammaMia - 4 years ago
Factors considered outside the control of marketers but that potentially influence marketing decision-making and include demographics, economic conditions, governmental environment, influential stakeholders, cultural and social change, innovation and competitors.
Last modified by MammaMia - 4 years ago
Wholesale format represented by a distributor that brings together and manages many independent retailers within a contractual arrangement.
Last modified by MammaMia - 4 years ago
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A concept that explains how information and acceptance of new products spread through a market.
Last modified by MammaMia - 4 years ago
A type of business purchase decision in which a buyer, who previously gave little consideration for alternatives when purchasing a certain type of product, has now decided to consider other options thus increasing the chances of purchasing from a new supplier.
Last modified by MammaMia - 4 years ago
A component of the internal influences on consumer buying behavior that affects, through both conscious and subconscious processes, how a consumer perceives the world.