Last modified 7 years ago
Factors considered outside the control of marketers but that potentially influence marketing decision-making and include demographics, economic conditions, governmental environment, influential stakeholders, cultural and social change, innovation and competitors.
Last modified 7 years ago
From a marketers perspective, consists of all people and/or organizations possessing the necessary qualification for making a purchase or otherwise developing a relationship with the marketer.
Last modified 7 years ago
The internal processing of stimuli (e.g., advertisements) that shapes how a person sees themselves and the world they live in.
Last modified 7 years ago
The collection of resellers such as retailer, wholesalers and industrial distributors, who provide services that assist the marketer in reaching their final customer.
Last modified 7 years ago
Key component of the marketers toolkit that represents decisions on the strategies and methods needed to select customers who will be the focus of an organizations marketing efforts.
Last modified 7 years ago
A sub-category of the sales support sales classification that consists of those who offer expertise to assist other salespeople in the selling process.
Last modified 7 years ago
A sub-category of the order getter sales classification in which salespeople are responsible for all aspects of building customer relationships from initial sale through to follow-up account servicing.
Last modified 7 years ago
Wholesale format represented by a distributor that brings together and manages many independent retailers within a contractual arrangement.
Last modified 7 years ago
A concept that explains how information and acceptance of new products spread through a market.
Last modified 7 years ago
A type of business purchase decision in which a buyer, who previously gave little consideration for alternatives when purchasing a certain type of product, has now decided to consider other options thus increasing the chances of purchasing from a new supplier.