Last modified by MammaMia - 6 years ago
Stage within the Product Life Cycle which occurs before a product is introduced to the market and is principally a time for honing the product offering and preparing the market for the product.
Last modified by MammaMia - 6 years ago
Factors considered outside the control of marketers but that potentially influence marketing decision-making and include demographics, economic conditions, governmental environment, influential stakeholders, cultural and social change, innovation and competitors.
Last modified by MammaMia - 6 years ago
From a marketers perspective, consists of all people and/or organizations possessing the necessary qualification for making a purchase or otherwise developing a relationship with the marketer.
Last modified by MammaMia - 6 years ago
The internal processing of stimuli (e.g., advertisements) that shapes how a person sees themselves and the world they live in.
Last modified by MammaMia - 6 years ago
The collection of resellers such as retailer, wholesalers and industrial distributors, who provide services that assist the marketer in reaching their final customer.
Last modified by MammaMia - 6 years ago
Wholesale format represented by a distributor that brings together and manages many independent retailers within a contractual arrangement.
Last modified by MammaMia - 6 years ago
5 based on 1 reviews
A concept that explains how information and acceptance of new products spread through a market.
Last modified by MammaMia - 6 years ago
A type of business purchase decision in which a buyer, who previously gave little consideration for alternatives when purchasing a certain type of product, has now decided to consider other options thus increasing the chances of purchasing from a new supplier.
Last modified by MammaMia - 6 years ago
A component of the internal influences on consumer buying behavior that affects, through both conscious and subconscious processes, how a consumer perceives the world.