Last modified 7 years ago
Factors considered outside the control of marketers but that potentially influence marketing decision-making and include demographics, economic conditions, governmental environment, influential stakeholders, cultural and social change, innovation and competitors.
Last modified 7 years ago
From a marketers perspective, consists of all people and/or organizations possessing the necessary qualification for making a purchase or otherwise developing a relationship with the marketer.
Last modified 7 years ago
The internal processing of stimuli (e.g., advertisements) that shapes how a person sees themselves and the world they live in.
Last modified 7 years ago
The collection of resellers such as retailer, wholesalers and industrial distributors, who provide services that assist the marketer in reaching their final customer.
Last modified 7 years ago
Key component of the marketers toolkit that represents decisions on the strategies and methods needed to select customers who will be the focus of an organizations marketing efforts.
Last modified 7 years ago
A type of business purchase decision in which a buyer, who previously gave little consideration for alternatives when purchasing a certain type of product, has now decided to consider other options thus increasing the chances of purchasing from a new supplier.
Last modified 7 years ago
A component of the internal influences on consumer buying behavior that affects, through both conscious and subconscious processes, how a consumer perceives the world.
Last modified 7 years ago
Key component of the marketer's toolkit that represents decisions on the methods (e.g., advertising, personal selling, public relations) and strategies needed to communicate with a target market.
Last modified 7 years ago
Members of a distribution channel who purchase products from the marketing company with the intention of selling to others and includes retailers, wholesalers and industrial distributors.
Last modified 7 years ago
A sub-category of the sales support sales classification that consists of those who offer expertise to assist other salespeople in the selling process.