Last modified by eMDPlugins - 2 years ago
Key component of the marketers toolkit that represents decisions on the strategies and methods needed to select customers who will be the focus of an organizations marketing efforts.
Last modified by eMDPlugins - 2 years ago
Factors considered outside the control of marketers but that potentially influence marketing decision-making and include demographics, economic conditions, governmental environment, influential stakeholders, cultural and social change, innovation and competitors.
Last modified by eMDPlugins - 2 years ago
A type of dependent channel arrangement where a legal document obligates members to agree on how distribution occurs including identifying which activities each channel member is permitted to perform or not perform.
Last modified by eMDPlugins - 2 years ago
Stage within the Product Life Cycle which occurs before a product is introduced to the market and is principally a time for honing the product offering and preparing the market for the product.
Last modified by eMDPlugins - 2 years ago
From a marketers perspective, consists of all people and/or organizations possessing the necessary qualification for making a purchase or otherwise developing a relationship with the marketer.
Last modified by eMDPlugins - 2 years ago
Key component of the marketer's toolkit that represents decisions on the methods (e.g., advertising, personal selling, public relations) and strategies needed to communicate with a target market.
Last modified by eMDPlugins - 2 years ago
A component of the internal influences on consumer buying behavior that affects, through both conscious and subconscious processes, how a consumer perceives the world.
Last modified by eMDPlugins - 2 years ago
Members of a distribution channel who purchase products from the marketing company with the intention of selling to others and includes retailers, wholesalers and industrial distributors.
Last modified by eMDPlugins - 2 years ago
A sub-category of the sales support sales classification that consists of those who offer expertise to assist other salespeople in the selling process.