Last modified by eMDPlugins - 2 years ago
A type of dependent channel arrangement where a legal document obligates members to agree on how distribution occurs including identifying which activities each channel member is permitted to perform or not perform.
Last modified by eMDPlugins - 2 years ago
Stage within the Product Life Cycle which occurs before a product is introduced to the market and is principally a time for honing the product offering and preparing the market for the product.
Last modified by eMDPlugins - 2 years ago
From a marketers perspective, consists of all people and/or organizations possessing the necessary qualification for making a purchase or otherwise developing a relationship with the marketer.
Last modified by eMDPlugins - 2 years ago
The internal processing of stimuli (e.g., advertisements) that shapes how a person sees themselves and the world they live in.
Last modified by eMDPlugins - 2 years ago
The collection of resellers such as retailer, wholesalers and industrial distributors, who provide services that assist the marketer in reaching their final customer.
Last modified by eMDPlugins - 2 years ago
A sub-category of the sales support sales classification that consists of those who offer expertise to assist other salespeople in the selling process.
Last modified by eMDPlugins - 2 years ago
Wholesale format represented by a distributor that brings together and manages many independent retailers within a contractual arrangement.
Last modified by eMDPlugins - 2 years ago
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A concept that explains how information and acceptance of new products spread through a market.
Last modified by eMDPlugins - 2 years ago
A type of business purchase decision in which a buyer, who previously gave little consideration for alternatives when purchasing a certain type of product, has now decided to consider other options thus increasing the chances of purchasing from a new supplier.