Last modified 8 years ago
A distribution design where a marketer reaches the intended final customer by distributing a product indirectly through resellers who generally take ownership of the product and in doing so the resellers assume many responsibilities to help sell the product.
Last modified 8 years ago
A distribution design where a marketer reaches the intended final customer by distributing the product directly to the customer and includes Direct Marketing Systems, Direct Retail Systems, Personal Selling Systems and Assisted Marketing Systems.
Last modified 8 years ago
A distribution design where a marketer uses a combination of direct and indirect distribution systems.
Last modified 8 years ago
An indirect distribution system where the marketer involves two or more resellers who aid in selling and distributing to the final customer.