Last modified 8 years ago
Represent groups, such religious organizations, community activists, and cause supporters, that are part of a marketing organization's external forces but that may not routinely impact the marketer unless specific issues arise.
Last modified 8 years ago
Represent groups that are part of a marketing organization's external forces and who regularly interact with the marketing organization such as supply and distribution partners, industry standards groups and support companies (e.g., advertising agencies).
Last modified 8 years ago
Groups outside an organization that provide services, support or, in other ways, impact the company.