Last modified by eMDPlugins - 3 years ago
Benefits a customer perceives to receive (e.g., status within a group, risk reduction) when using a product though these are often difficult to measure and may vary by customer.
Last modified by eMDPlugins - 3 years ago
1.5 based on 2 reviews
A market pricing method that used to set a product's initial price by considering customers' perceived response to a price and includes Odd-Even Pricing and Prestige Pricing.