Last modified by eMDPlugins - 3 years ago
A distribution design where a marketer reaches the intended final customer by distributing the product directly to the customer and includes Direct Marketing Systems, Direct Retail Systems, Personal Selling Systems and Assisted Marketing Systems.
Last modified by eMDPlugins - 3 years ago
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A direct distribution system where customers place orders either through information gained from non-personal contact with the marketer (e.g., marketer's website or print catalog) or through personal communication with a company representative who is not a salesperson (e.g., placing order by telephone).
Last modified by eMDPlugins - 3 years ago
A direct distribution system where a product marketer also operates their own retail outlets.