Last modified by eMDPlugins - 3 years ago
A strategic approach whose goal is to get everyone in an organization, not just the marketer, to recognize the importance of customers.
Last modified by eMDPlugins - 3 years ago
Computer and information systems that allow nearly anyone in an organization that comes into contact with a customer (e.g., sales force, service force, customer service representatives) to have timely access to necessary customer information.