Last modified 8 years ago
A branding strategy in which products are given brand names that are closely connected or share the same overall name as an existing brand.
Last modified 8 years ago
A branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company.
Last modified 8 years ago
A branding strategy, common to commodity products, that essentially creates a brandless product offering basic product features and low price.
Last modified 8 years ago
A branding strategy, often seen in the retail industry, where stores or online sellers contract with suppliers to manufacture the retailer's own branded products.
Last modified 8 years ago
Involves marketing decisions that have the objective of establishing an identity for a product using brand names, symbols and other distinctive measures with the goal of distinguishing the product from those offered by competitors.