Last modified 8 years ago
Contractual arrangement whereby a marketer owning a brand name negotiates (for fee or percent of sales) with other companies to allow these companies to produce and supply products carrying the marketer's brand name.
Last modified 8 years ago
Description given to customers who frequently and enthusiastically purchase a particular brand and are less likely to be enticed to switch to other brands compared to non-loyal customers.
Last modified 8 years ago
Represents a branding decision in which a design element, such as a symbol, logo, character or sound, is used to provide visual or auditory recognition for a product.
Last modified 8 years ago
Represents a branding decision in which an individual product is named or a name is applied to a group or family of products.