Last modified 7 years ago
A binding arrangement between channel members, either legally or in some other manner, to engage in a specific and often strictly outlined business relationship whose types include Corporate, Contractual and Administrative.
Last modified 7 years ago
In marketing this represents a type of product that consists of the marketer attempting to convince customers to alter their existing behavior or perception on some issue.
Last modified 7 years ago
Type of consumer purchase decision considered to be the most difficult since these are important to the consumer but the consumer has little or no previous experience making these decisions.
Last modified 7 years ago
A target marketing strategy that attempts to appeal to specific targeted customers with individualized marketing programs.
Last modified 7 years ago
Information included within a package that is used to communicate with customers after they open the product package such as instruction manuals, promotional incentives and information on other company products.
Last modified 7 years ago
Research method used to record information gathered during a research study that range from basic methods, such as a questionnaire that record participant responses to research questions, to highly advanced electronic measurement where respondents are connected to sophisticated equipment.
Last modified 7 years ago
A form of sales promotion, mainly used in the consumer market, that awards something of value to winners not based on skill but rather based on luck and, in general, through random selection.
Last modified 7 years ago
Represents a branding decision in which an individual product is named or a name is applied to a group or family of products.
Last modified 7 years ago
General term referring to types of decisions facing consumers when they make purchases which include: Minor New Purchases, Minor Re-Purchases, Major New Purchases and Major Re-Purchase.
Last modified 7 years ago
Method of data collection that falls within the category of Causal Research in which one variable, called the independent variable, is manipulated to see how it may affect another variable, called the dependent variable.