Last modified 7 years ago
The process of gathering information to learn about something that is not fully known.
Last modified 7 years ago
Consists of organizations engaged in activities, either formally or informally, that provide the necessary links between the beginning of product creation and the delivery of product to customers.
Last modified 7 years ago
Represents a branding decision in which a design element, such as a symbol, logo, character or sound, is used to provide visual or auditory recognition for a product.
Last modified 7 years ago
Retail format represented by general merchandisers offering mid-to-high quality products and a strong level of service.
Last modified 7 years ago
A key concept in scientific research, including marketing research, that is designed to test theory or "gut feelings" about some issues usually with the use of statistical analysis.
Last modified 7 years ago
A public relations tool where a company spokesperson travels to key cities to discuss new products through bookings on TV and radio shows and conducting interviews with print and Internet reporters or influencers (e.g., bloggers).
Last modified 7 years ago
Move by companies to locate certain business functions, such as customer service, outside of either their home country or the country in which their customers reside.
Last modified 7 years ago
A type of warehouse owned and operated by channel suppliers or resellers and used as part of their distribution activities.
Last modified 7 years ago
A plan to collect information within a specific type of research method.
Last modified 7 years ago
Method of data collection, often associated with Quantitative Research, that captures information through the input of responses to a research instrument containing questions (i.e., questionnaire).