Last modified by MammaMia - 5 years ago
A form of Observational Research where researchers follow customers at work, home and when shopping in order to see how they make decisions, use products and learn other information.
Last modified by MammaMia - 5 years ago
Assurance offered by a marketer that the product will perform up to expectations or the marketer will support the customer's decision to replace, have the product repaired or accept a return for a refund.
Last modified by MammaMia - 5 years ago
Represents a branding decision in which a design element, such as a symbol, logo, character or sound, is used to provide visual or auditory recognition for a product.
Last modified by MammaMia - 5 years ago
Retail format represented by general merchandisers offering mid-to-high quality products and a strong level of service.
Last modified by MammaMia - 5 years ago
A key concept in scientific research, including marketing research, that is designed to test theory or "gut feelings" about some issues usually with the use of statistical analysis.
Last modified by MammaMia - 5 years ago
A public relations tool where a company spokesperson travels to key cities to discuss new products through bookings on TV and radio shows and conducting interviews with print and Internet reporters or influencers (e.g., bloggers).
Last modified by MammaMia - 5 years ago
Move by companies to locate certain business functions, such as customer service, outside of either their home country or the country in which their customers reside.
Last modified by MammaMia - 5 years ago
A type of warehouse owned and operated by channel suppliers or resellers and used as part of their distribution activities.
Last modified by MammaMia - 5 years ago
A plan to collect information within a specific type of research method.
Last modified by MammaMia - 5 years ago
Method of data collection, often associated with Quantitative Research, that captures information through the input of responses to a research instrument containing questions (i.e., questionnaire).