Last modified by eMDPlugins - 2 years ago
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A strategic approach in which an organization attempts to get the most from its resources by following a planned procedure for identifying customers who possess the greatest potential to respond to the marketer's efforts and help the marketer meet objectives.
Last modified by eMDPlugins - 2 years ago
Marketing research method that uses a less structured and often less scientific approach to discover general information about a topic that is not well understood by the marketer.
Last modified by eMDPlugins - 2 years ago
Represents customer purchase decisions that result in a customer making unplanned purchases often due to marketer's promotions (e.g., coupons, in-store demonstrations) or product placement strategies (e.g., product located at checkout lane).
Last modified by eMDPlugins - 2 years ago
A form of sales promotion, mainly used in the consumer market, that awards something of value to winners based on skills they demonstrate compared to other consumers.
Last modified by eMDPlugins - 2 years ago
Generally considered the most popular form of market research, this research method has the objective of providing an accurate description for something that is occurring (e.g., monthly sales volume, customer preference).
Last modified by eMDPlugins - 2 years ago
A form of promotional price adjustment that offers a product at a price considered to be lower than the normal selling price such as temporary sale pricing and lower pricing intended to remove extra inventory.
Last modified by eMDPlugins - 2 years ago
Type of consumer purchase decision in which purchases are routine and often the consumer purchases the same product without consideration for other product or brand options.
Last modified by eMDPlugins - 2 years ago
A concept related to carrying out research that is concerned with whether the research is really measuring what it claims to be measuring.
Last modified by eMDPlugins - 2 years ago
Key component of the marketers toolkit that represents decisions on the strategies and methods needed to select customers who will be the focus of an organizations marketing efforts.
Last modified by eMDPlugins - 2 years ago
Factors considered outside the control of marketers but that potentially influence marketing decision-making and include demographics, economic conditions, governmental environment, influential stakeholders, cultural and social change, innovation and competitors.