Collapsible Panel List

A type of warehouse that functions with advanced computer and robotics technology to automate storage activity.

A type of dependent channel arrangement where a legal document obligates members to agree on how distribution occurs including identifying which activities each channel member is permitted to perform or not perform.

The second category within the Diffusion of Innovation consisting of a sizeable though not large percentage of a market who are primarily characterized as being enthusiastic but practical about new products and often communicate their experiences with the next category (i.e., Early Majority) and in this way serve as Opinion Leaders.

A media relations tools used as part of public relations involving the submission of articles to media, such as newspapers and websites, as filler material when publications lacks sufficient content or as original content for publishers whose business model involves mostly third-party submissions.

Name given to a method of delivery of audio and video programming that a user can download to a media devices, such as MP3 players or video player, thus allowing for playback on the user's own schedule.

A plan to collect information within a specific type of research method.

A component of the Total Product offered by the marketer, this represents goods and services that surround the Actual Product in order to provide additional value to the customer's purchase and include guarantees, warranties and training services.

A form of sales promotion, mainly used in the consumer market, that awards something of value to winners based on skills they demonstrate compared to other consumers.

Retail format represented by retailers that confine most of their selling through Internet websites thus providing customers with the convenience of anytime shopping.

A branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company.

A target marketing strategy that assumes all customers in a large market seek the same benefits and, consequently, a marketer appeals to this market with a single marketing strategy including a single product.

Used as a tool for depicting the concept that products go through several stages of "life" with each stage presenting the marketer with different challenges that must be met with different marketing approaches.

The process of gathering information to learn about something that is not fully known.

Media market research technique to monitor and learn how customers access and use media (e.g., television viewing, website activity).

A form of promotional price adjustment where adjustments take place at the point-of-sale (i.e., at the time and place of purchase) for customers meeting certain criteria established by the seller (e.g., first time visitor to website).

A distribution design where a marketer reaches the intended final customer by distributing a product indirectly through resellers who generally take ownership of the product and in doing so the resellers assume many responsibilities to help sell the product.