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Last modified by MammaMia - 6 years ago

Product

Key component of the marketers toolkit that represents decisions on the solutions (e.g., goods, services or ideas) and strategies needed to satisfy the needs of a target market.

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Related Terms

Total Product
Product-Oriented Advertising
Product Positioning
Product Placement
PLC – Product Life Cycle
Missionary Selling (also Product Detailing)
Marketing Mix
Marketing
Individual Product Branding
Convenience Products
Complementary Products
Augmented Product
Actual Product
TagProduct
GroupMix Top

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Samples (also Free Trial)
New Business Development

Featured Terms

Product Positioning
Distribution
Pricing
Product
Marketing

Recent Terms

Target Marketing
Research Validity
Product Positioning
Partial-Service Research Firm
Minor Re-Purchase Decision
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