Key component of the marketer's toolkit that represents decisions on the methods and strategies needed to determine what a customer will give up in exchange for obtaining value from a marketer's product.
Last modified by eMDPlugins - 3 years ago
Pricing

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Related Terms
Standard Price Adjustments
Quantity Discounts
Psychological Pricing
Promotional Pricing
Price Lining
Prestige Pricing
Parity Pricing
Odd-Even Pricing
Markup-on-Selling-Price
Markup Pricing

Marketing Mix

Marketing
Market Pricing
Cost-Plus Pricing
Cost Pricing
Competitive Pricing
Bundle Pricing
Above Competition Pricing