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Last modified by MammaMia - 8 years ago

Distribution

Key component of the marketer's toolkit that represents decisions on the activities and strategies needed for the exchange and movement of products (goods or services) between the marketing company and the final customer.

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Related Terms

Sales Promotion
Retailing
Resellers (a.k.a. Intermediaries, Distributors, Dealers)
Public Warehouse
Private Warehouse
Marketing Mix
Marketing
Indirect Distribution System
Independent Channel Arrangement (also Conventional Distribution)
Exclusive Coverage Distribution
Direct Marketing Systems
Direct Distribution System
Contractual Channel Arrangement
Channel of Distribution
TagDistribution Top
GroupMix Top

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Product Positioning
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Pricing
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Target Marketing
Research Validity
Product Positioning
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Minor Re-Purchase Decision
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