Public Relations (also Publicity, PR)
Generic Branding (also No-Name Branding)
Descriptive Market Research
Public Service Advertising
A type of advertising run by not-for-profit organizations that concern issues viewed as for the "greater good" of society and, in many cases, delivered free-of-charge through media outlets.
Consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.