Pricing
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Key component of the marketer's toolkit that represents decisions on the methods and strategies needed to determine what a customer will give up in exchange for obtaining value from a marketer's product.
Multiple Lines Specialty Merchandisers
A category within the products carried classification of retailers that includes retailers that carry a limited number of product lines but within these product lines they offer an extensive selection.
Label
Information imprinted on Final Customer Packaging and Distribution Packaging that serves many functions such as promotion, offering product details and product purchase information (e.g., contains Universal Product Code).
Family Branding
A branding strategy in which products are given brand names that are closely connected or share the same overall name as an existing brand.
CRM – Customer Relationship Management
A strategic approach whose goal is to get everyone in an organization, not just the marketer, to recognize the importance of customers.
Standard Price Adjustments
Changes to a company's initial product pricing that are consistently part of the marketer's pricing program and not adjustments that only arise as part of special promotions and include Quantity Discounts, Trade Allowances, Geographic Pricing and Special Segment Discounts.
Sales Support
5 based on 2 reviews
A category within personal selling that includes those who primarily assist with the selling effort such as Technical Specialist and Office Support Personnel.
Product Placement
A form of advertising that intentionally inserts products into entertainment programming (e.g. movies, TV programs, video games) such as showing product use by an actor, placing product in background or having product name mentioned.
Multiple-Party Selling System
An indirect distribution system where the marketer involves two or more resellers who aid in selling and distributing to the final customer.
Laggards
The fifth category within the Diffusion of Innovation consisting of a sizeable though not large percentage of a market who are primarily characterized as being reluctant to accept new products and may only do so if they have no other choice.
Features
Characteristics of a product that offer functional and/or psychological benefits to a customer.
CRM Technology
Computer and information systems that allow nearly anyone in an organization that comes into contact with a customer (e.g., sales force, service force, customer service representatives) to have timely access to necessary customer information.
Business Equipment Sales
4.5 based on 2 reviews
A type of new business development primarily found in industries where profits come from the sale of supplies and services that support a main product (e.g., business equipment) and where salespeople focus on getting buyers to purchase the main product.
Samples (also Free Trial)
A form of sales promotion, used in both consumer and business markets, that gives customers the opportunity to experience products, often in small quantities or for a short duration, without purchasing the product.
Product
3.14 based on 7 reviews
Key component of the marketers toolkit that represents decisions on the solutions (e.g., goods, services or ideas) and strategies needed to satisfy the needs of a target market.
New Business Development
A sub-category of the order getter sales classification in which salespeople locate and sell to new customers then once a sale is made pass this customers on to others in their organization who handle account maintenance.