Open Panel List

Involves marketing decisions that have the objective of establishing an identity for a product using brand names, symbols and other distinctive measures with the goal of distinguishing the product from those offered by competitors.

A person or organization exhibiting key characteristics that suggest to a salesperson that further information gathering is warranted in order to determine (i.e., qualify) whether they are a sales prospect.

A branding strategy, often seen in the retail industry, where stores or online sellers contract with suppliers to manufacture the retailer's own branded products.

A cost pricing method used to set a product's initial price by applying a fixed monetary amount to the cost of the product.

A component of the internal influences on consumer buying behavior that represents the sum of all information known by a person.

Marketing research method that uses a less structured and often less scientific approach to discover general information about a topic that is not well understood by the marketer.

A cost pricing method used to set a product's initial price that is used in association with Breakeven Analysis and the determination of minimum sales levels needed at different pricing points in order for a company to cover fixed costs.

A forecasting tool used by marketers that considers product price, fixed cost and variable costs in order to determine the minimum sales volume required before a company realizes a profit.

Promotional methods using short-term techniques to persuade members of a target market or distribution channel, generally through an incentive, to respond or undertake certain activity.

A type of warehouse owned and operated by channel suppliers or resellers and used as part of their distribution activities.

A distribution design where a marketer uses a combination of direct and indirect distribution systems.

A repository of answers to commonly asked questions, product instructions or other information that customers may access online or over the phone.

Factors considered outside the control of marketers but that potentially influence marketing decision-making and include demographics, economic conditions, governmental environment, influential stakeholders, cultural and social change, innovation and competitors.

A form of sales promotion, mainly used in the consumer market and primarily offered in either in print or electronic form, that provides price savings or other incentives when presented at the time of purchase.

A form of promotional price adjustment that offers discounted pricing when customers purchase several products at the same time.

Potential customers who meets the requirements of a qualified sales lead and who a salesperson now targets for a sales call.