Last modified by eMDPlugins - 2 years ago
4 based on 3 reviews

Key component of the marketer's toolkit that represents decisions on the activities and strategies needed for the exchange and movement of products (goods or services) between the marketing company and the final customer.

Last modified by eMDPlugins - 2 years ago
3 based on 4 reviews

Key component of the marketer's toolkit that represents decisions on the methods and strategies needed to determine what a customer will give up in exchange for obtaining value from a marketer's product.