Last modified 7 years ago
A type of new business development primarily found in industries where profits come from the sale of supplies and services that support a main product (e.g., business equipment) and where salespeople focus on getting buyers to purchase the main product.
Last modified 7 years ago
A person or organization exhibiting key characteristics that suggest to a salesperson that further information gathering is warranted in order to determine (i.e., qualify) whether they are a sales prospect.
Last modified 7 years ago
Promotional methods using short-term techniques to persuade members of a target market or distribution channel, generally through an incentive, to respond or undertake certain activity.
Last modified 7 years ago
Potential customers who meets the requirements of a qualified sales lead and who a salesperson now targets for a sales call.
Last modified 7 years ago
A category within personal selling that includes those who primarily assist with the selling effort such as Technical Specialist and Office Support Personnel.
Last modified 7 years ago
A form of trade sales promotion offering incentives to a channel member's sales force and customer service staff to help sell more of the marketer's product.
Last modified 7 years ago
Sales leads that have been evaluated and are determined to meet the requirements to be a sales prospect.
Last modified 7 years ago
Sales promotions that are primarily directed at the final consumer normally in the form of an incentive to make a purchase or undertake some other activity.