Last modified 8 years ago
Method of data collection, often associated with Qualitative Research, that watches customers as they perform activities either in a laboratory or in a natural setting (e.g., shopping in a retail store, using products at home).
Last modified 8 years ago
An approach to data collection where original data is collected for the marketers own needs or for the needs of a specific client.
Last modified 8 years ago
A form of Observational Research where researchers follow customers at work, home and when shopping in order to see how they make decisions, use products and learn other information.
Last modified 8 years ago
The process of gathering information to learn about something that is not fully known.
Last modified 8 years ago
Method of data collection, often associated with Quantitative Research, that captures information through the input of responses to a research instrument containing questions (i.e., questionnaire).
Last modified 8 years ago
A plan to collect information within a specific type of research method.
Last modified 8 years ago
Research method used to record information gathered during a research study that range from basic methods, such as a questionnaire that record participant responses to research questions, to highly advanced electronic measurement where respondents are connected to sophisticated equipment.
Last modified 8 years ago
A concept in conducting research that is concerned with making sure the method used to gather data leads to consistent results that would be duplicated if others follow the same methods.