Last modified by eMDPlugins - 2 years ago
Key component of the marketer's toolkit that represents decisions on the methods (e.g., advertising, personal selling, public relations) and strategies needed to communicate with a target market.
Last modified by eMDPlugins - 2 years ago
The general name give to the four major methods marketers have for promoting their products that include advertising, sales promotion, personal selling and public relations.
Last modified by eMDPlugins - 2 years ago
A form of trade sales promotion offering channel partners short-term price breaks or other guarantees (e.g., buy back unsold product) for stocking product and, in many cases, for agreeing to promote the product such as placing product in a specific store location (i.e., display allowance) or highlighting the product in company-produced promotions (i.e., advertising allowance).
Last modified by eMDPlugins - 2 years ago
3.5 based on 2 reviews
Promotional methods using short-term techniques to persuade members of a target market or distribution channel, generally through an incentive, to respond or undertake certain activity.