Last modified by eMDPlugins - 3 years ago
A category of consumer products with characteristics that include: appeals to large market segment, purchase is frequent; pricing is relatively low; and product is widely distributed.
Last modified by eMDPlugins - 3 years ago
Products viewed as add-ons to a main product which are designed to enhance the main product by making it easier to use, improving overall styling or extend functionality.
Last modified by eMDPlugins - 3 years ago
A category of consumer products which customer purchase due to sudden events and which often involve little pre-purchase planning.