Last modified by eMDPlugins - 2 years ago
General term referring to types of decisions facing consumers when they make purchases which include: Minor New Purchases, Minor Re-Purchases, Major New Purchases and Major Re-Purchase.
Last modified by eMDPlugins - 2 years ago
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Sales promotions that are primarily directed at the final consumer normally in the form of an incentive to make a purchase or undertake some other activity.