Last modified by eMDPlugins - 2 years ago
The main good, service or idea the customer is buying when a purchase is made (e.g., the paste within a toothpaste product).
Last modified by eMDPlugins - 2 years ago
A form of advertising that intentionally inserts products into entertainment programming (e.g. movies, TV programs, video games) such as showing product use by an actor, placing product in background or having product name mentioned.