Last modified 7 years ago
Method of data collection that falls within the category of Causal Research in which one variable, called the independent variable, is manipulated to see how it may affect another variable, called the dependent variable.
Last modified 7 years ago
Type of consumer purchase decision that is important to the consumer but the consumer feels confident making these decisions since they have previous experience purchasing the product.
Last modified 7 years ago
Type of consumer purchase decision that involves the purchase of something new to a consumer but in the customer's mind is not a very important purchase in terms of need, money or other reason.
Last modified 7 years ago
A concept in conducting research that is concerned with making sure the method used to gather data leads to consistent results that would be duplicated if others follow the same methods.