Last modified 7 years ago
The first step in the price setting process that produces a starting point from which further price changes may be made before the customer pays the final price and at the retail level may also serve as the manufacturer's suggest retail price (MSRP).
Last modified 7 years ago
A category within the products carried classification of retailers that includes retailers that carry a limited number of product lines but within these product lines they offer an extensive selection.
Last modified 7 years ago
A component of the internal influences on consumer buying behavior that represents the perceived personal characteristics that a person consistently exhibits, especially when that person acts in the presence of others.
Last modified 7 years ago
Internet technology that allows a company to send information quickly and to a large number (i.e., subscribers) with little manual effort compared to traditional methods.
Last modified 7 years ago
A method of promotion that involves the use of a variety of communications channels and tools in an effort to cultivate favorable relations with key publics, particularly the news media, with the objective of gaining favorable mentions of the marketer's company or product without direct payment to the publisher of the information.
Last modified 7 years ago
A specialty service firm found within a marketer's channel of distribution that, for a fee, works to bring the marketer together with buyers.
Last modified 7 years ago
Retail format represented by retail chains that have taken what were previously small, narrowly focused specialty stores and expanded these to create large specialty stores.
Last modified 7 years ago
Metric for assessing advertising expenditure determined by dividing the total cost for a certain advertisement by how many people actually responded (e.g., purchase activity, phone inquiries, website traffic, etc.) within a specified time after the promotion was delivered.
Last modified 7 years ago
Retail format represented by a contractual arrangement in which franchisees (i.e., retail store operator) agree to pay for the right to use a franchisor's (i.e., retail business owner) business methods and other business aspects such as the franchise name.
Last modified 7 years ago
Anything new that offers solutions to needs by providing a significant advantage (e.g., more features, ease of use) over existing products, services or methods.