Last modified by eMDPlugins - 3 years ago
Promotional method in which one party (e.g., salesperson) uses personal contact to build relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value.
Last modified by eMDPlugins - 3 years ago
5 based on 1 reviews
A distribution channel function where organizations sell products directly to the final consumer for their own personal use.
Last modified by eMDPlugins - 3 years ago
Consists of those within an organization that impact purchase decisions and includes those serving in the roles of buyer, decider, influencer, user, initiator and gatekeeper.
Last modified by eMDPlugins - 3 years ago
Refers to market conditions where a certain percentage change (positive or negative) in the price of a product results in a smaller and opposite percentage change in demand (i.e., purchases) of the product.
Last modified by eMDPlugins - 3 years ago
A form of trade sales promotion offering channel partners short-term price breaks or other guarantees (e.g., buy back unsold product) for stocking product and, in many cases, for agreeing to promote the product such as placing product in a specific store location (i.e., display allowance) or highlighting the product in company-produced promotions (i.e., advertising allowance).
Last modified by eMDPlugins - 3 years ago
An important component in determining the cost of a product, these represent costs the marketing organization incurs for a product regardless of level of production or sales.
Last modified by eMDPlugins - 3 years ago
A component of the Total Product offered by the marketer, these represent the key benefits offered by a product itself or through other aspects of using the product.
Last modified by eMDPlugins - 3 years ago
5 based on 1 reviews
A direct distribution system where customers place orders either through information gained from non-personal contact with the marketer (e.g., marketer's website or print catalog) or through personal communication with a company representative who is not a salesperson (e.g., placing order by telephone).
Last modified by eMDPlugins - 3 years ago
4.5 based on 2 reviews
A key element of a target marketing strategy in which large markets, where customers possess different characteristics, is divided into smaller market segments in which customers are grouped by characteristic shared by others in the segment.
Last modified by eMDPlugins - 3 years ago
A distribution design where a marketer uses a combination of direct and indirect distribution systems.